The return of grimy, sleazy, good old fashioned industrial electronic noise rawk is upon us, my friends. Cocksure started it with their debut in August (You can read all about TVMALSV here) and now Prude is here to continue to give it to ya good. Featuring members of Chemlab, Caustic, and Plastic Heroes, Prude’s unique brand of noise is anything but what their name implies. On the dark age of consent these industrial electronics pros delve deep to create some tunes destined to penetrate your psyche and unleash your id.
“PLUSism” is not so much an opener as it is a statement of intent curated by Prude ringmaster Jason Louche who delivers a downright sinister spoken word welcome to the dark age of consent. But don’t expect this trend to continue throughout because “great eraser (in the sky)” which follows is almost a Pop song. Think T-Rex meets The Stooges with these huge guitar riffs made for a stadium and propulsive drum beats. “darkroom.”, however, gets back to the nitty gritty of industrial noise with synths flowing but still featuring those epic guitar lines adding a little Andy Taylor Duran Duran flair to the mix.
Meanwhile, “airlock.” turns the album in a completely different direction with a slow, dark, ominous drone and Louche’s sneer propelling the album to Portrait of an American Family/Nothing Records territory. “brief history of fire.” injects a little PWEI dance flavor into the mix while “scatterbrain.” ramps up the big riffs.
In a nutshell, Prude’s stunning debut might best be summed up by the timeless words of Metropolis Records label mate Kap’n K: “In the age of super-boredom, hype and mediocrity. Celebrate relentlessness, menace to society.” Menace away, Prude. We’re ready for it.
the dark age of consent is out on September 23rd. Get yours from the indomitable Metropolis Records here.